Services
Five disciplines, usually combined. Most projects start with an identity and end up touching everything a company makes.
Five disciplines, one small team.
What we do
Five disciplines, one team
01
Identity
Names, strategy and visual identities for companies that plan to be around for a while. We start with what the business actually does and work outwards to the mark.
Strategy, Naming, Logo and type, Colour and image, Guidelines
02
Packaging
Boxes, bottles, labels and the paper they come wrapped in. We design for the shelf and for the kitchen table a month later.
Structure, Labels, Print production, Refill systems, Photography
03
Editorial
Books, journals and reports that people keep. Grids, typography and art direction for things that are meant to be read.
Book design, Magazines, Annual reports, Typography, Print management
04
Campaign
Campaigns that look like they were made by the brand, not about it. Concept, casting and art direction, through to the last asset.
Concept, Art direction, Casting, Photo and film, Rollout
How a project runs
A typical identity project, in weeks
Twenty weeks, give or take. The same people from the first workshop to the last file, and a call a year later to see how it’s holding up.
| Phase | Weeks | What happens |
|---|---|---|
| Listen | 0 to 2 | Workshops, interviews and a look at everything you already have. |
| Shape | 2 to 7 | Strategy and two or three directions, narrowed to one with you. |
| Make | 7 to 17 | The full system, built, tested and proofed on paper. |
| Launch | 17 to 19 | Files, guidelines and a proper handover to your team. |
| Look after | From week 19, ongoing | On call when you need us, and a check-in a year later. |
Questions
The things people ask in the first call.
How long does a project take?
Most identity projects take twelve to twenty weeks. Digital products and campaigns vary more, so we give you a real estimate after the first conversation rather than a range on a website.
What does a project cost?
Brand identities usually start at around 40,000 euros. We quote a fixed fee after a short paid discovery phase, so the number doesn’t move once the work has started.
Do you work with early-stage companies?
Yes, when the founders are ready to commit to the brand. Some of our favourite projects started before there was a product to photograph.
Can you work alongside our in-house team?
Often. We’re happy to lead, to collaborate or to build a system your team carries on with. A proper handover is part of every project.
Do you work outside Sweden?
Most of our clients are somewhere in Europe. We travel for the first workshop whenever we can and work remotely after that.
Contact
We reply to every message within two working days
Got a brand that’s outgrown itself, or a product that needs a face? Tell us where you are and we’ll take it from there.
Services
Five disciplines, usually combined. Most projects start with an identity and end up touching everything a company makes.
Five disciplines, one small team.
What we do
Five disciplines, one team
01
Identity
Names, strategy and visual identities for companies that plan to be around for a while. We start with what the business actually does and work outwards to the mark.
Strategy, Naming, Logo and type, Colour and image, Guidelines
02
Packaging
Boxes, bottles, labels and the paper they come wrapped in. We design for the shelf and for the kitchen table a month later.
Structure, Labels, Print production, Refill systems, Photography
03
Editorial
Books, journals and reports that people keep. Grids, typography and art direction for things that are meant to be read.
Book design, Magazines, Annual reports, Typography, Print management
04
Campaign
Campaigns that look like they were made by the brand, not about it. Concept, casting and art direction, through to the last asset.
Concept, Art direction, Casting, Photo and film, Rollout
How a project runs
A typical identity project, in weeks
Twenty weeks, give or take. The same people from the first workshop to the last file, and a call a year later to see how it’s holding up.
| Phase | Weeks | What happens |
|---|---|---|
| Listen | 0 to 2 | Workshops, interviews and a look at everything you already have. |
| Shape | 2 to 7 | Strategy and two or three directions, narrowed to one with you. |
| Make | 7 to 17 | The full system, built, tested and proofed on paper. |
| Launch | 17 to 19 | Files, guidelines and a proper handover to your team. |
| Look after | From week 19, ongoing | On call when you need us, and a check-in a year later. |
Questions
The things people ask in the first call.
How long does a project take?
Most identity projects take twelve to twenty weeks. Digital products and campaigns vary more, so we give you a real estimate after the first conversation rather than a range on a website.
What does a project cost?
Brand identities usually start at around 40,000 euros. We quote a fixed fee after a short paid discovery phase, so the number doesn’t move once the work has started.
Do you work with early-stage companies?
Yes, when the founders are ready to commit to the brand. Some of our favourite projects started before there was a product to photograph.
Can you work alongside our in-house team?
Often. We’re happy to lead, to collaborate or to build a system your team carries on with. A proper handover is part of every project.
Do you work outside Sweden?
Most of our clients are somewhere in Europe. We travel for the first workshop whenever we can and work remotely after that.
Contact
We reply to every message within two working days
Got a brand that’s outgrown itself, or a product that needs a face? Tell us where you are and we’ll take it from there.
Services
Five disciplines, usually combined. Most projects start with an identity and end up touching everything a company makes.
Five disciplines, one small team.
What we do
Five disciplines, one team
01
Identity
Names, strategy and visual identities for companies that plan to be around for a while. We start with what the business actually does and work outwards to the mark.
Strategy, Naming, Logo and type, Colour and image, Guidelines
02
Packaging
Boxes, bottles, labels and the paper they come wrapped in. We design for the shelf and for the kitchen table a month later.
Structure, Labels, Print production, Refill systems, Photography
03
Editorial
Books, journals and reports that people keep. Grids, typography and art direction for things that are meant to be read.
Book design, Magazines, Annual reports, Typography, Print management
04
Campaign
Campaigns that look like they were made by the brand, not about it. Concept, casting and art direction, through to the last asset.
Concept, Art direction, Casting, Photo and film, Rollout
How a project runs
A typical identity project, in weeks
Twenty weeks, give or take. The same people from the first workshop to the last file, and a call a year later to see how it’s holding up.
| Phase | Weeks | What happens |
|---|---|---|
| Listen | 0 to 2 | Workshops, interviews and a look at everything you already have. |
| Shape | 2 to 7 | Strategy and two or three directions, narrowed to one with you. |
| Make | 7 to 17 | The full system, built, tested and proofed on paper. |
| Launch | 17 to 19 | Files, guidelines and a proper handover to your team. |
| Look after | From week 19, ongoing | On call when you need us, and a check-in a year later. |
Questions
The things people ask in the first call.
How long does a project take?
Most identity projects take twelve to twenty weeks. Digital products and campaigns vary more, so we give you a real estimate after the first conversation rather than a range on a website.
What does a project cost?
Brand identities usually start at around 40,000 euros. We quote a fixed fee after a short paid discovery phase, so the number doesn’t move once the work has started.
Do you work with early-stage companies?
Yes, when the founders are ready to commit to the brand. Some of our favourite projects started before there was a product to photograph.
Can you work alongside our in-house team?
Often. We’re happy to lead, to collaborate or to build a system your team carries on with. A proper handover is part of every project.
Do you work outside Sweden?
Most of our clients are somewhere in Europe. We travel for the first workshop whenever we can and work remotely after that.
Contact
We reply to every message within two working days
Got a brand that’s outgrown itself, or a product that needs a face? Tell us where you are and we’ll take it from there.