Brand identity
Sable & Wax
A candle maker with a dark little shop on Södermalm. The brand is mostly black, printed on heavy uncoated stock, and smells faintly of smoke.
Client
Sable & Wax
Year
2025
Location
Stockholm
Services
Strategy, Identity, Stationery, Signage
Overview
The brief
Sable & Wax had a loyal local following and a logo made in a hurry. Before opening a second shop they wanted an identity that felt as considered as the candles themselves.
What we made
We kept the palette to black, bone and a warm grey, and set everything in a single weight. Business cards and boxes are printed black on black, so the type only appears when it catches the light. The shop signage uses the same trick in brushed steel.
Brand identity
Sable & Wax
A candle maker with a dark little shop on Södermalm. The brand is mostly black, printed on heavy uncoated stock, and smells faintly of smoke.
Client
Sable & Wax
Year
2025
Location
Stockholm
Services
Strategy, Identity, Stationery, Signage
Overview
The brief
Sable & Wax had a loyal local following and a logo made in a hurry. Before opening a second shop they wanted an identity that felt as considered as the candles themselves.
What we made
We kept the palette to black, bone and a warm grey, and set everything in a single weight. Business cards and boxes are printed black on black, so the type only appears when it catches the light. The shop signage uses the same trick in brushed steel.
Brand identity
Sable & Wax
A candle maker with a dark little shop on Södermalm. The brand is mostly black, printed on heavy uncoated stock, and smells faintly of smoke.
Client
Sable & Wax
Year
2025
Location
Stockholm
Services
Strategy, Identity, Stationery, Signage
Overview
The brief
Sable & Wax had a loyal local following and a logo made in a hurry. Before opening a second shop they wanted an identity that felt as considered as the candles themselves.
What we made
We kept the palette to black, bone and a warm grey, and set everything in a single weight. Business cards and boxes are printed black on black, so the type only appears when it catches the light. The shop signage uses the same trick in brushed steel.