Campaign & art direction
Rouge Atelier
An autumn campaign for a tailoring label that dresses people who would rather not be photographed.
Client
Rouge Atelier
Year
2025
Location
Paris
Services
Campaign concept, Art direction, Casting, Production
Overview
The brief
Rouge Atelier makes wool suits in a handful of colours, the deepest of which the founder calls oxblood. They wanted a campaign that felt like a portrait series rather than a lookbook.
What we made
We cast friends of the studio instead of models and shot over two days in an old hotel lift and stairwell. Every frame is one person, one suit and almost no direction. The series ran in print and in store, and as a small book given to customers with their first fitting.
Campaign & art direction
Rouge Atelier
An autumn campaign for a tailoring label that dresses people who would rather not be photographed.
Client
Rouge Atelier
Year
2025
Location
Paris
Services
Campaign concept, Art direction, Casting, Production
Overview
The brief
Rouge Atelier makes wool suits in a handful of colours, the deepest of which the founder calls oxblood. They wanted a campaign that felt like a portrait series rather than a lookbook.
What we made
We cast friends of the studio instead of models and shot over two days in an old hotel lift and stairwell. Every frame is one person, one suit and almost no direction. The series ran in print and in store, and as a small book given to customers with their first fitting.
Campaign & art direction
Rouge Atelier
An autumn campaign for a tailoring label that dresses people who would rather not be photographed.
Client
Rouge Atelier
Year
2025
Location
Paris
Services
Campaign concept, Art direction, Casting, Production
Overview
The brief
Rouge Atelier makes wool suits in a handful of colours, the deepest of which the founder calls oxblood. They wanted a campaign that felt like a portrait series rather than a lookbook.
What we made
We cast friends of the studio instead of models and shot over two days in an old hotel lift and stairwell. Every frame is one person, one suit and almost no direction. The series ran in print and in store, and as a small book given to customers with their first fitting.