Digital product
Pilot
A sleep coaching app designed to be used for thirty seconds and then put away.
Client
Pilot Health
Year
2023
Location
Stockholm
Services
Product design, UX research, UI, Prototyping
Overview
The brief
Pilot’s coaches were good and its app was noisy. Daily streaks, badges and reminders kept people looking at their phones in bed. The team wanted fewer screens, not more.
What we made
We cut the app down to one evening check-in and one morning summary, both dark and quiet. Notifications became a single line of text. Time spent in the app went down, and the number of people still using it after three months went up.
Digital product
Pilot
A sleep coaching app designed to be used for thirty seconds and then put away.
Client
Pilot Health
Year
2023
Location
Stockholm
Services
Product design, UX research, UI, Prototyping
Overview
The brief
Pilot’s coaches were good and its app was noisy. Daily streaks, badges and reminders kept people looking at their phones in bed. The team wanted fewer screens, not more.
What we made
We cut the app down to one evening check-in and one morning summary, both dark and quiet. Notifications became a single line of text. Time spent in the app went down, and the number of people still using it after three months went up.
Digital product
Pilot
A sleep coaching app designed to be used for thirty seconds and then put away.
Client
Pilot Health
Year
2023
Location
Stockholm
Services
Product design, UX research, UI, Prototyping
Overview
The brief
Pilot’s coaches were good and its app was noisy. Daily streaks, badges and reminders kept people looking at their phones in bed. The team wanted fewer screens, not more.
What we made
We cut the app down to one evening check-in and one morning summary, both dark and quiet. Notifications became a single line of text. Time spent in the app went down, and the number of people still using it after three months went up.