Campaign & art direction
Tidvatten
A swimwear label that only shoots in cold water.
Client
Tidvatten
Year
2023
Location
Gotland
Services
Campaign concept, Art direction, Film, Photography
Overview
The brief
Tidvatten makes swimwear for people who swim in the sea all year. Their first campaign looked like every summer swimwear shoot. They wanted something closer to how their customers actually swim: early, in the cold and mostly alone.
What we made
We shot at dawn over four mornings on the east coast of Gotland, with swimmers from a local club and no styling beyond wet hair. The film runs at the pace of breathing and has no music, only the water.
Campaign & art direction
Tidvatten
A swimwear label that only shoots in cold water.
Client
Tidvatten
Year
2023
Location
Gotland
Services
Campaign concept, Art direction, Film, Photography
Overview
The brief
Tidvatten makes swimwear for people who swim in the sea all year. Their first campaign looked like every summer swimwear shoot. They wanted something closer to how their customers actually swim: early, in the cold and mostly alone.
What we made
We shot at dawn over four mornings on the east coast of Gotland, with swimmers from a local club and no styling beyond wet hair. The film runs at the pace of breathing and has no music, only the water.
Campaign & art direction
Tidvatten
A swimwear label that only shoots in cold water.
Client
Tidvatten
Year
2023
Location
Gotland
Services
Campaign concept, Art direction, Film, Photography
Overview
The brief
Tidvatten makes swimwear for people who swim in the sea all year. Their first campaign looked like every summer swimwear shoot. They wanted something closer to how their customers actually swim: early, in the cold and mostly alone.
What we made
We shot at dawn over four mornings on the east coast of Gotland, with swimmers from a local club and no styling beyond wet hair. The film runs at the pace of breathing and has no music, only the water.